Letting go

Everyday this journey, this path gets more worn and when I step away and look from above I can see something I cannot within the chaos of each day- I am closer to my Goal to make a positive impact.

I am closer to my goal of creating something special, something that ultimately advances not only me and my selfish desires but most importantly others.

Within me repeat things that need to matter, connection, culture, experiences, fun, work that matters because its towards it is not for everyone, but because it is for someone.

The beauty lives in the depth of connections

The beauty lives within simplicity and within that simplicity lives the details that make is awesome

This is late and I am headed back to bed but soon I hope to provide my Red Pill to those who know we can do better

Tests and trials and infinite mindsets

One hour to go on a twelve hour flight into Dubai. A new destination in this life I feel so blessed with. The past week has been a test, a test in putting into practice the learning.

Life is a infinite game. There may be many “goals” and they can be very impactful to the overall course, but make no mistake, the game of life is infinite.

Lately I am very much more in tune with stretching myself to be stronger as a father, a husband and a leader.

This week will be my example, Monday I was scheduled for a short flight from Philadelphia to Boston, with a short stop and then a long flight to Dubai. The problem was that Mother Nature evidently was not in accord.

What started as a short wait and glass of Chianti wound up over four hours. When I began to feel frustrated I took the challenge instead to practice what I prefect. Stoicism. So I looked at it as instead my good fortune to be sitting in a comfortable seat with a glass of wine and relaxed.

Once we boarded I heard a nervous woman asking about the connections and hers to Dubai. I spoke up and told her she was on my flight so just follow me and we would get there. All was good. For the moment.

After multiple hours of delays to our landing in Boston we finally were wheels down in the nor’easter. Once again, grateful.

Now however was the real test. After we ran what seemed the entire Logan airport to the gate we only could watch as the door was closed. Frustration set in. A walk all the way back. And a wait in line 2 hours. I prepared myself- ” ok, how about putting me in a room and rebooking me on the exact flight the next night?”

But again, a test. No hotels. A rebook for 5:30 am back south to NY and then another 3 hour layover and flight to Dubai from JFK.

It’s a bad storm- ok.

Oh btw, missing the original flight- a gift, it sat over 3 hours before it was cleared to take off. I was lucky after all.

So it would be great to say that was it but yes another obstacle.

The 5:30 was cancelled. Ugh. Now this was twenty four hours plus going. The airline sent a following email detailing a rebooked itinerary. But wait, the flight to Dubai leaves four hours before I get to JFK. fuck this! Ugh!

Back in the same line AGAIN!

Now it is about 2am. What to do. What to do?

No hotels

After 2 hours I am placed back on the original flight for the evening coming.

The nor’easter is kicking in high gear outside.

So what to do?

It’s now around 6am and I smell fresh bacon and coffee. That’s something good.

So I called enterprise , maybe I can drive the 3 hours to GAT Sport HQ, after all we have many major directives in the USA as well as International.

But let’s back up here. It’s horrible out. Let’s get to a hotel and find a way. That I did.

Let’s get my head back into the game. I need to be there. Rest. And go

So I’m 20 minutes until landing now. Change is hard shit. To push comfort zones is painful. The universe will help with the rep but only after we get it “off our chest”

I am looking forward to the relationships worldwide we can forge with existing as well as new partners. I am looking forward to learning the nuances with each territory and how to best serve their needs to ultimately serve their consumers with wonderful experiences. It’s always about the end consumer.

It is precisely why we see the direct relationship brands not only winning but dominating.

Customer facing 2020

And with that is coming the T2 experiment

I turn 48 in less than 2 weeks! I keep preaching evolving with the serious enthusiast and how brands miss staying vital.

So this is my attempt to make it about me lol. About US – those of us ” seasoned warriors” and our evolved journey forward

God bless

Nostalgia isn’t helping

It can be seen from different perspectives, the change that has occurred in the world and its effects on what we do and how we do it.

It can be seen as dynamic, fluid and inspiring change

Or as we are witnessing as proof – A “Inconvenient Truth”

A Inconvenient Truth that is pushed against and resisted as incorrect or even wrong

Nonetheless it endures

What am I writing about?

The paradigm shift in the manner in which we build brands , how we build relationships with consumers and how we embrace the connection economy which is and has changed it all.

It doesn’t take a MBA , it’s quite simple

The way that worked for so long is dying every day


Mass marketing, Mass distribution, Mass engagement

Seeking the Masses is a lost opportunity taken by a fool who won’t accept the Truth

Someone who is afraid of what this means

All of us are that someone in some aspects

I still hold a nostalgic view on the way it was

But embracing where we are and where we can go is scary but exciting


MICRO MARKETING- for specifically someone

MICRO Distribution because we can reach the “others”

All I can say to all those peers who haven’t embraced the change and the ability to be very specific is that it’s time to accept this Inconvenient Truth that bruises your ego and self confidence- maybe

In pursuit of work that matters and joining the others

Do we really believe these old ways are going to recapture their glory? And why should they ?!

Isn’t the entire purpose to solve a problem for someone ? If connection takes away barriers between you and your community then WHY do you seek to keep them???

If you care to succeed you have to as a brand show up every single day with a generous posture




Gain Permission and sure as hell don’t violate it!

Let the dinosaurs die

Old marketers

Old sales execs

It’s time

It’s now

Why it has all changed

I often reflect on my start in this career I feel so lucky to have literally stumbled upon as a young man.

At 47 I was fortunate to begin in a very personal, face to face / relationship driven retail environment.

Everything was different but everything was the same.

The best “brands” understood who it was for- the consumer and the means to reach them was engaged , personal relationships with retailers, category mangers , distribution partners.

Fast forward through the years and who it is for absolutely still remains the end user/ consumer

What has changed is the necessary means to reach them

What has changed is the relationship the connection economy has made available to those willing to truly lean in to create solutions and remarkable personal and relevant experiences for their specific Tribe.

What has changed is that it’s no longer the obnoxious act of handing off the relationship and enjoying the fruits of others labor at the point of contact.

What has changed is they see you as you are

What has changed is that if you provide solutions and show up

And show up

And show up

Trust may be earned

And the ratchet will turn

“People don’t buy what you do, they buy WHY you do it” @simonsinek

We need to STOP the obnoxious spamming

We need to stop the Hacks and tricks

It is rarely awareness that is the problem


And TRUST is earned

As Steven Pressfield says DO THE WORK

Ideas, opportunities and identity

I keep coming back to several key points that are undeniable in the full on connection economy

  1. A brands in order to truly be a brand must have a direct line of communication with a specific community.
  2. The internet fundamentally changed the dynamic of how a brand relates with its community and provides the means to do so with regularity.
  3. The internet is Not Mass it is Micro – this is the greatest misconception. Television and print for generations was spend = ROI that was measurable. Not any more. We have the chance to engage , and create valuable experiences for someone not everyone.
  4. A brand indeed has zero true leverage if it third parties it’s entire relationship to wholesale and distribution partners.
  5. Brands that have no clear WHY- WHY THEY EXIST are on a slope to no existence.
  6. More than ever CULTURE is what matters “people like US, do things like THIS” people like WHO? Specifically? Do things like WHAT? Specifically?
  7. Over 75% of browsing is done on a mobile – this is yesterday’s news so brands that do not understand and embrace this are killing themselves daily.
  8. Over 70% of product / item SEARCHES ARE DONE IN AMAZON NOT GOOGLE- so stew on that when you don’t control the biggest stage in the modern age.
  9. Price is a story- what story are you telling? You do get to decide.
  10. Better is a dangerous place to hang your hat. Better is ONLY BETTER IF I THE CONSUMER BELIEVE IT TO BE SO . ( see 1-9)

So we have a choice

Create value, be specific, be clear and be respectful. To create experiences that would make some people miss us if we were gone


We can play the race to the bottom, the abrupt old manner to push our way to the front of the line but it’s time to wake up and say goodbye to that way of existing in the world

Have a great day

Observations week one

As I wrap up week one there are several key bits of information I am carrying into week two. All in all

  • Strength is up
  • Body weight is up 200.6lbs ( just under 2 pounds gain)
  • Frequency is definitely to be questioned at this point since as my strength and intensity increases I am experiencing the need to employ logic to my training despite my training enthusiasm. I love training so much and always have that the greatest risk I run with training is my desire to train everyday. Training enthusiasm left unchecked will quickly lead to over training, especially without the additional help of anabolics.
  • Training split I have been utilizing has me training (3) different days.
    • Chest/Lats/Traps
    • Deltoids/Biceps/Triceps
    • Quads/Hams/Calves

I am first making a switch to set training days and keeping the (3) day split. After two weeks if the results indicate the need I shall reduce to a (2) day split and eventually reduce to a (1) whole body original Jone’s style routine once every 4-5 days and eventually increase rest between to 7-8 days.

With this progression my training days shall be Tuesday, Thursday, Friday, Sunday

I do very confidently believe a (2) day split will be the next/ needed progression

I know I missed logging two workouts but rather than do it all here I shall start writing down my workouts in a notebook and making certain to do so daily.

Sundays workout 5/26/2019 Delts/Biceps/Triceps


  • Hammer Side lateral machine ( 2 progressive warmups followed by 1 set to Failure) 1×95/11F
  • Cable X rear delt raises ( 2 progressive warmups followed by 1 set to Failure) 1×22.5/11F


  • Incline dumbell Curls (2 warmups, 4-1-3 cadence) 1×35/11F
  • Machine Preecher curls 110/5F


  • Hammer seated tricep extension 1×110/8F
  • Machine tricep drips 1×190/11F


As I have been in this beautiful Iron Game since the age of fourteen I truly miss the old magazines, waiting for the issues to show up at local bookstores ( well before B&N became the only bookstores), the mail order supplement companies that would ship my Beverly liver tabs, Aminos and Protein (giving me a head start with it shipping COD- thats cash on delivery kiddies…yes cash or check). I miss the shorter competition lists and the lack of #Pro’s I see cluttered on IG today offering their “Expert” coaching whatever that means. Quite frankly I miss “gear” being a right to only those with intent on competition and even so after they have initially embarked on that journey being boosted only by training acumen and learning how foods effect their personal physiology.

I miss hard work in the gym and I miss fewer gyms. I miss bodybuilding Gyms being a different place than fitness centers. I miss bodybuilding being a right to those who have had the audacity to stand in front of a small crowd of close friends and strangers in shiny trunks Vulnerable and confident at the same time. I miss oriningal MetRx, I miss Original Blairs protein, I miss Phosphogen HP (Fruit Punch please ), I miss Ironman magazines, I miss TMicheal tops and Platinum everywhere. I miss the bonds that came along with being in the Tribe. We totally fit Seth Godins “People Like US do things like THIS”.

We are not Powerlifters, crossfitters, strongmen or ladies, or the endless training modalities I see online today.

We are bodybuilders. Now instead of being concentrated where we go we are divided into misery all separated and in local facilities.

I still believe that there is something special in digging deep and making a special place just for us. Its not a bad thing. Everyone is welcome but with that welcome and cordiality comes the acceptance that we do things this way here. We are bodybuilders and this is our spot.

Sorry for the off daily focus rant above. See, I began this journey daydreaming in high school about being Mr.Universe, about designing my gym. Drawing equipment plans. Designing floorplans til wee hours in the morning. I walked 3 miles a day to train until I could no longer walk. I cannot help at 47 to believe it can absolutely full circle.

From Boodleys gym at Olney avenue shopping center to every awesome gym I have trained in its still alive in me. The question is If I build it…..Will they COME?

and Do they silently miss that community we let slip away?

Welcome to the Gun show

Nice title huh? Cheesy yes! I know. This mornings workout was a HIT Heavy Duty Shoulder / Bicep & Tricep day. Since I am leaving all pressing to Chest workouts which will also fatigue the anterior deltoids I am focusing on lateral and posterior deltoids .

What I am attempting to implement in my version of HD is to incorporate much better bio mechanics in the selection of exercises. I am utilizing much of the information lifelong bodybuilding champion Doug Bignole covers in his essential new 900 page ebook. (see link )

Doug Brignole website/ Introduction to The Physics of fitness

Today’s training began with walking in with a predetermine course of events in my mind. I find that showing up and going with the flow is a setup for a junk training session.

Once again, No cellphone, No Texts , No web, no selfies..

and here we go


  1. Seated side lateral machine raises (5-2-5 cadence) 2 low rep warm ups then 1xF 80lbs/7 (last repetition 5 second hold and superslow negative
  2. cable X rear delt extensions (4-1-2) 2 warmups 1xF 22.5lbs/6 repetitions


  1. Standing alternate cable curls ( 4-1-4 cadence) 2 progressive warmups 1×27.5lb/8
  2. Machine preecher curls (5-2-3 cadence) 1xF 110lb/5 with 5 second intense static hold and negative


  1. Seated Tricep extensions ( 4-1-4 cadence ) 2 progressive warmups then 1xF110/6
  2. Seated Tricep Dip machine (4-2-4 cadence with intense lockout contraction) 1×170/9

and thats all kids

Friday Legs is next ….have a great day today

Train HARD or Train Long, NOT BOTH

Arthur Jones famous quote is today’s title and how absolutely TRUE

The early morning HIT session was Back/ Traps/Chest. Yes, I made the decision to switch up things a bit. I was up at 4:30am and below is my bullet list and actual workout

Upon waking

1 serving Organic beets powder with 24oz lemon water , Multi vit/min, Vescepa Fish oil

1 Cup Allegro light roast coffee



  • Dumbell Pullover ( 4-1-4 cadence) 60,80 (warmups) 100/9F superset immediately with:
  • Hammer UH pulldown Iso (4-1-4 cadence) 60,80 (warmups) 1×100 Rest Pause Failure 5, rp3, rp2 (10 total)
  • Dumbell Shrugs (hold each rep in contraction 1 sec) 80(warmup) 1×100/13F superset with
  • Supported rows (each rep 2 second hold in contacted position) 1×90/7


  • pec deck fly (4-1-4 cadence) 115 (warmup) 1xF 145/13 superset with
  • Incline Press ISO (4-1-4 cadence) 1xF 100/4 immediately to
  • V bar dips (bodyweight) (4-1-4) 1xF/6

and Thats it. 35 minutes in all

Post training walk with my pup ACE and then 5gm creatine , 4 softboiled Organic eggs (one yolk), 1 cup whole oats with banana and berries

Tomorrow morning is Delts/ Biceps and Triceps

I have to figure a manner to take and post pictures/ videos however unlike the many people I witness in the gyms today- I do NOT carry a cellphone in the gym- I TRAIN and in between I think about the work.

Can anyone imagine Arthur Jones or Mike Mentzer’s reaction to generation “selfie”?

Rest? Text? Selfie? I do not think Mike would of been in generation “selfie”

What looks possible is shooting some video content and pictures at a set time early this summer at my big brothers Home Mecca gym.

In the meantime I will keep the regular updates and have a blast

Phones down! weights up!

Deconstructing HIT one repetition at a time

As I have begun embarking on the Heavy Duty journey I am going to write this post to serve the purpose of

  1. Providing the starting point for my journey
  2. Providing the iteration that my particular HD will take on.

*I gave serious consideration to performing the routine verbatim however upon reflection I am choosing to not ignorantly abandon progress and evolved insights. These considerations should prove to impact in many facets of HD version T2 ( nice ring to it ).

The starting point and the scale I shall use at waking point once per week has me at 198.2lbs

I will be doing weekly Sunday morning weigh ins in conjunction with Progress pictures ( just to keep in check that indeed weight gain is not fat gain which I do not desire).

I am ultimately looking to naturally find a good weight that allows me to keep making steady refinements and progress.

As for the training framework I am going to begin posting workouts, all poundage’s and reps (to my best ability as I do lose track when in that zone of torturing myself to the limit)

The split I plan to follow is as follows

  • Back Traps Delts
  • Chest Biceps Triceps
  • Quads Hamstrings Calves

I plan to train by instinct when it comes to days off with limits

  • No more than 2 consecutive training days
  • No more than maximum 4 weekly training sessions

Workouts are going to incorporate Old and New, traditional failure, rest pause and pre exhaustion principles, new innovative exercises and equipment plus standby Nautilus iconic pieces.

The difference will be in the laser focused adherence to HIT principles.

The entire journey will be very interactive and very open to rational iteration IF and when progress should halt.

So, that is my start point. Today May 19th 2019 my workout was as listed below.

7am ( gym doors open time)

  • Cybex Leg press ( 4 second negative cadence , no bounce, 4 second positive ) worked 4 increasing weight sets to final 1×820/13
  • Hammer Hack Squat (superslow) warmup 2x then 1x 250lb/15
  • Leg Extension 1×145/12
  • Seated Hamstring curl 1×145/9
  • Calfs on hammer raise 4x superslow

That is IT

Next workout Tuesday 21st Back Traps Delts

Till then keep INTENSE