the T2 Experiment

It all begins and ends between our ears….in our skulls, our Minds and scratching the surface of just how much we can impact!
A growth Mindset
A realistic and self aware perspective
A true vision of where we want to go i.e. GOAL
A nurtured BELIEF that we WILL ACHIEVE
A ability to disconnect
A deliberate desire to do the work
A posture that always begins in Empathy
A deep feeling of wanting to do good in a generous manner
Ability to accept and more openly to embrace Failures and the fact that we must ship often and failure is inevitable
Crave iteration
Crave knowledge
😊❤️💥😊❤️💥 now let's stop hiding
Let's start Doing
Let's break it til we make it!
Go Go Go

You Care

Your organization did its homework

You identified a problem through empathy and generously wish to provide the solution

You are passionate and now it’s time to put your product before the tribe

But have you forgotten one crucial element to this equation

Have you built into your product/ service the engine for the community to talk about you?

This is where I see caring, empathetic, passionate brands sometimes drop the ball 

And so close too 

From Seths Lesson ” Inverting the first rule of Fight Club”

(Because talking about this furthers my short-term goals)
It might lead to a cultural change that matters to me. (The Women’s March)
It might earn me money. (Affiliate marketing)
It might help me make something happen that I need (Groupon/Kickstarter)
It might make me feel smart. (Early Mac adopters)
(Because the social expectation from my peers inside the organization is that I will)
Some organized religions work this way.
And it’s built into the fabric of network marketing.
As mentioned in the video, AA creates a culture of generosity about the treatment/connection they offer to insiders.
(Because using the product automatically causes me to talk about the product)
The Atkins diet (you have to explain why you’re eating bacon with meat on the side for dinner).
The distinctive look of a Prius.
The tagline in Hotmail that explained that Hotmail was a free service that was easy to get.
When Seth launched the book Purple Cow, it came in a milk carton. The book itself, a book about ideas worth talking about, was designed to give people a way to talk about it…
There are many others. Dig deep and find them.
Then, think about your own service. 

Q- How do you create a posture among your customers that their instinct is to spread the word? 

A-without selecting a specific “product” I would like to reinforce a personal belief that your features and Benefits only matter after we trust you. 

This is where many products and their well intentioned teams get it wrong. It is partly hinged on innovators syndrome however even  when everything is aligned, the brand takes a generous, engaged and empathetic posture it still comes down to SCARCITY. PEOPLE LIKE US DO THINGS LIKE THIS

UBIQUITOUS ISNT WORTH OUR TELLING A FRIEND

This is why as a marketer I despise Price promotions and massive ad campaigns 

It’s still about a personal interaction, eye to eye, a wink and a smile, just Scaled! 

Care more

It matters

Share your discoveries and insights here.

My Physique 

Always my greatest area of accomplishment 

“You have amazing genetics that you can literally alter your physiology in weeks” my wife Dana states

People , friends say I have a superior metabolic rate/ efficiency 

Thank you for the compliments 

Fast forward. 

Tony Robbins, BELIEF systems, QUESTIONS, 

Seth Godin, Narrative, Worldview 

It’s NOT the genes

That’s the epiphany 

It’s the narrative , the worldview, the BELIEF SYSTEM

the Placebo is REAL

at Whole Foods Market as I type this blog post I sip coffee and read “Awaken the Giant within”

It , a flashback, hit me like a brick……

At 17 years of age and runt like skinny I became DETERMINED to be a physique chanpion

I BELIVED I would

I DID NOT DEFEAT MYSELF WITH A DISEMPOWERING NARRATIVE 

I know that 

But here is what I suddenly recall

What was the QUESTION I initially asked myself about the things I ate and did?

“HOW WILL ______ ( whatever it is) HELP ME TO REACH MY GOALS” if it did not provide something of FORWARD progress towards goals – I STEERED CLEAR. 

HMMMM

Guess what? That is how QUESTIONS THAT EMPOWER HELP US!

At 45 years young I still have this question for anything I do, it is now a engrained question in my mind. A positive and empowering question. 

For whatever reason I have had this amazing example to utilize in realtionships and career and never done so

UNTIL TODAY! 

You and I are the sum of what we FOCUS ON

4am Tomorrow I UNLEASH HELL! 

LETS RIDE!

Love u all❤️❤️

Nostalgia plays tricks on us all

Passing years seem to highlight and exaggerate the positives and even create positives that never existed

Passing years also seem to dull and in many instances erase the negatives from memory

That seems to be the beauty to some 

That seems to be the curse for others

Technology and the age of connection is not going back

You cannot do the trade show circuit and disappear 360 days a year

You cannot take the market for granted

You need to lead into this amazing time we live in with Caring More

With a enormous amount of Emapthy & Generosity towards the community we wish to provide our change for 

If only they will embrace us 

If only they allow us to earn their trust. Everyday. 

If this seems like a lot if work- IT IS. that’s why the Caring matters. Do you?